- 283,000
- accounts reached
- 5,900
- likes
- 9,100
- shares
- 10 min
- to sell out presale
The client
UC Davis runs Lawntopia, its spring concert, every year. For 2025 the university brought our team in to fill the arena.
The problem
Two things about 2025 had no precedent. Students had to buy a ticket for the first time, and the show moved into a bigger room than Lawntopia had ever used. Neither the university nor the student organizers could say whether a paying crowd would turn up, let alone fill every seat.
What we did
On campus, we ran pop-up events, hung banners, and produced the concert merch. Online, we sent the text and email campaigns and cut trailer-style ads for the lineup. Behind the scenes, we booked the artists, ran the show, and handled safety and compliance.
The results
- The artist announcement reached 283,000 accounts, with 5,900 likes and 9,100 shares.
- Presale sold out in 10 minutes.
- The remaining tickets went in under two hours.
- Don Toliver, Odd Mob, and UMI played UC Davis.
Results described here are specific to this engagement and are not a guarantee of future performance.